Do You Really Need To Hire Creatives?
We were recently asked to help a leader looking to enhance their visual communications within their church but they were unsure how to approach their senior leadership with this idea. Unfortunately, this leader is not alone, this is a trend we’re seeing so we wanted to address the topic through the lens of what we have experienced. To begin the conversation ask them to entertain two thoughts - “How can having a dedicated designer benefit your church” followed up with “Tell us how it could harm your church.” Identifying the underlining pull from each question is the start of deciphering which category you fall under and gives you a more solid ground to stand on moving forward.
Needed vs Wanted
- Knows what pain point it will alleviate.
- Has defined timelines, goals & milestones.
- Says "How it will work is..."
- Dreams of what opportunities it could give.
- Relies on hope, potential & a loose leash.
- Asks, "How will this work?"
With doing more creative communications comes process and responsibility changes, additional meetings for concept creation, planning and presenting, more potential for something to not being executed on time or effectively. But, you also get the opportunity to engage people in a new way, help them visually connect scripture to their lives here and now, establish a “credible” or “relevant” platform that is attractive to both visitors and members and let's face it, have a little bit more fun while you’re at it.
Here are three things to help you out whether you can gain leadership's support or not:
- Start small - don't try to pull off weekly video announcements, full sermon series with graphics and print and video, new logo and new website while creating a Christmas or Easter production out of the gate. More important than quality is consistency. Quality will come when you are able to deliver consistently. Slow and steady. Remember, the tortoise is the one that beat out the hare.
- Compare yourself with yourself - Don’t worry about what that church is doing down the street. Be focused on effectively communicating with the people you have before being concerned with broadcasting to the people you want. Comparison will burn you out and frustrate you like nothing else. Do what YOU do best and go from there.
- Outsource what you can - Typically, if you don't have dedicated creative staff, your go-to option is to allow a volunteer or random staff person to take however long they need to figure it out and give it a shot. While it may not seem to cost you much financially upfront, it drastically increases someone's time debt and causes other areas of ministry to suffer. If the person doing creative work is already on staff that's working outside their described responsibilities, you are not getting more bang for your buck. Instead, you are preventing them from doing the thing you are actually paying them to do well, which potentially weakens other areas of ministry. Outsourcing can be your friend and allow you to focus on what really matter – the people that walk through your doors.
For some churches, it is necessary for the worship pastor to also be the youth pastor and also clean toilets. We get it. We’ve been there. But as leaders we must be careful not to take advantage of people’s willingness to serve beyond their capacity. We must also be especially careful not to intentionally or unintentionally mandate such a scenario because “they are in ministry”. Allow your staff to dedicate their time to the very things God has called them to.
There is a reason specialized companies like ours exist. We can usually do it better, faster and cheaper than you can, which ultimately allows you to love on people without the scramble to fill a need that you do not have the capacity for.
Our solution is simple, let us be creative so you don’t have to be.