Seriously, there’s no secret to good Church websites.
I remember a long time ago, during a meeting, someone asked a current event question. We all guessed at the answer. Then someone suggested to “Google it”. Someone went to another room and “found” the answer on a desktop computer.
Fast forward about 10 years, and this time the meeting was around a restaurant table. A question came up and I was able to say, “I’ll check” as I pulled out my shiny new iPhone from my hip holster.
The internet is just a click away and we rely on it. Now we have the power of the internet on our watch!
So why do we think it’s a secret about why websites are good? What websites do you go to regularly? What makes them a good website? There’s really no secret. You know the answer.
We go to websites for solutions or information.
Want a good church website? Consider what you already know from websites you frequent often and provide:
Solutions. Consider what people in your community might be looking for. They have specific questions, pains, needs or desires. In the church, we’re tempted to think that people want the history of the church or a listing of ministry details. But most people aren’t looking for that kind of information. Instead, try to provide solutions that they’re looking for.
Information. Yes, the church history and ministry listings are information. But ensure your information is desired by a lot of people. Many times we provide content for a few members who may want minutia. Details only a few people may want. So we write long paragraphs and take up a lot of room on our websites. It doesn’t make for good church websites — just websites with lots of content that most don’t want to wade through. Instead, provide important information that a lot of people are seeking.
Good websites are about good content. Once you get that done, deliver the solutions and information in a simple, professional user interface. It’s that simple. No secrets here!
Mark MacDonald is a Bible Teacher, speaker, author of Be Known For Something, and communication strategist for BeKnownForSomething.com. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.